Saturday, June 25, 2011

INFOCOMM 2011

I made the trip to Florida for INFOCOMM 2011  to mainly research products in one category. - 3D.
3D anything. 
What I learned was exciting and frustrating.


Image courtesy of James Burton Foundation

There were a lot of offerings. The industry seems to have fully wrapped themselves up into this new technology.The images displayed were incredible. All the major booths were highlighting their new 3D products.
Experience tells us though, that a product labelled "3D capable" or "3D Ready", does not necessarily mean it will work. A lot of this has to do with the same problem most technologies have found in their roll out - standardization. Some products, for better or worse, never become standardized. IR codes for one. CEDIA asked me to head up the committee to establish the standards oh so many years ago. The results I found there still prevail in our current dilemma. Happiness and the pursuit of dollars.
Corporations have to make money. That is their basic charter. Giving out technology that cost their time and money to develop is not in their best interest, monetarily speaking. 
Compare with the Motown artists of the 50's and 60's. Although it makes the general public happy to hear these songs still today in commercials or in movies, many of these artists had to get other jobs to survive.
Back to INFOCOMM. There is no 3D standard yet. No one company has spent the time and money to evaluate their product with all the providers currently available and who knows where it will go from here. New technologies and methods of delivery are rapidly spewing from their creators. In each of the dozen or so manufacturers I met with, only one was confident enough to say he would guaranty his products would work with 3D video sources. Some manufacturers, including one of the biggest, completely backed away from the "G" word.
What about the one company I found to offer a guaranty? They do offer affordable matrices, baluns, amplifiers and other tools of the trade. We are currently testing the product before we offer it for sale.
The best maxim to follow: Enjoy what you like now and don't worry about what is to come. And test thoroughly before you buy.